top of page

Who Are The Best Life Insurance Brokers in Ireland?

Updated: Jun 13, 2023

You’re obviously thinking that we will say that Citywide Financial are the best Life Brokers in Ireland. While this may in fact be true, the point of this blog is not to tell you how good we are, but to help you to compare brokers so you can choose one that suits you and your financial requirements.

Comparing Life Insurance brokers

Life Cover gives you peace of mind so that should something unexpected happen you’ll have cover in place. However many people pay more than they need to each year and that’s why using a broker makes total sense. A good broker will compare quotes and benefits from Ireland’s main life insurance providers and once they have found the right policy for you, they will guide you through the application process ensuring to keep you updated every step of the way.


Don’t Limit Your Choice

If you go directly to a bank to get your life assurance or mortgage protection sorted, your choice is limited which means you are not necessarily getting the cheapest or most suitable policy for you. Each of the banks is tied to a particular Life Company for example Bank of Ireland are tied to New Ireland. If you go through Bank of Ireland for your life or mortgage protection cover, they will only quote you the New Ireland price. This may not be the cheapest or most suitable policy for your particular circumstances. If in the past you have taken out life or mortgage protection through your bank, we can review it for you and in many cases, we can get a cheaper and more suitable policy for our clients.


How Many Of the Insurers Does Your Chosen Broker Deal With?

So you have decided to go with Broker X because they seem professional and knowledgeable. One of the first questions to ask them is how many of the life companies do they deal with. If they don’t deal with all of the following list, then you may not necessarily be getting the best price/policy for you. Aviva, Irish Life, New Ireland, Royal London and Zurich. We deal with all of them.


Do They Offer Financial Advice?

If you’re confident that you can handle the jargon associated with insurance then going to an online broker comparison site might be the way to go. However if you have had medical issues or your case is in anyway complex, it is not always straightforward to do the research yourself. This is where talking to a knowledgeable broker is invaluable as they will do the groundwork for you and can tease out your case with the most sympathetic insurer for your particular scenario.


Is It A Stress-free And User Friendly Process?

The entire process should be stress free from start to finish. You have a quick chat with your broker in relation to your details/medical history. They offer advice if required and send you a range of quotes to consider. Once you have made a decision, the application process is online using digital signature without the need for postage etc. The broker keeps in touch in relation to the policy and its progress. It shouldn’t be any more cumbersome than this.


Price Comparison

At the end of the day all brokers have access to the same products and the same prices, so the differences you may come across in prices could be down to comparing two different policies. One may be cheaper as it doesn’t have a “conversion option” or one may be more expensive because it includes “indexation”. So the important thing to know is that if you are comparing prices, make sure you are comparing like with like. Once you are happy that this is the case, you are happy with the price and you have found a broker who is honest and explains everything clearly to you, then your job is done.

If you’re looking for a quote, then we’d love to help out. Get in touch today

(01) 513 8710

62 views0 comments

Recent Posts

See All


bottom of page